It’s been over a year since I branded my business and (shocker!) I haven’t grown tired of it. I am actually thrilled about this and it’s taught me a few things:
+ Putting in the time to create something I’m proud of. The idea of branding (or doing any work for) myself used to feel like a waste of precious time. But in reality, it actually has saved me time as far as routine and consistency.
+ Consistency is key. It’s fun when family/friends start to recognize your aesthetic and know when a product is yours. It’s even more fun when a stranger recognizes it. Keeping everything consistent — packaging, photos, blog, etc. has helped with that.
+ Fun extras are…fun. With every order I include a card with my social media information, a thank you coupon code and a handwritten message from me. Each card adds a little time to the packaging process but I’ve found it to be a huge asset for my business. Just a fun little personalized way of telling my clients how thankful I am for them — and a great way to get people talking about my products on social media. Another part of this is my redesigned site that was truly a labor of love.
+ The Blend works for me. For awhile, I attempted to keep my business/personal online identity separate. I thought that’s what my clients would want. What I found is that I received far more engagement on business-related posts when I started to share personal stories along side them. Not to mention how stressful it is trying to live two lives within the same sphere. Balance of the two is unrealistic. I am a human and this is my life — a crossover of design, family and living a pretty average life. The Blend of personal/work life doesn’t work for everyone but it does for BGD.
What tips have you found useful while branding yourself and your business?