Product Photos // This is number one for a reason. Eye-catching photos will draw in customers, get the attention of Etsy staff (features in Etsy emails that go out daily!) and up your chances of being placed in treasuries which means more views of your product. So what makes an eye catching photo? It comes down to four main categories:
- Lighting: Near a window on a cloudy day is the absolute best lighting. Background is dependent on your product but clean, plain backgrounds are usually best so as to not detract from the product itself.
- Focus: Learn your device! Whether you’re shooting with a big fancy camera or your iPhone, each takes technique and practice to focus where you want it to and it will make all the difference.
- Editing: This is a whole post in itself but whatever you do, do not over-edit. I know it’s so tempting to tweak a photo in every which direction because you can but when you learn to take good product photos, you’ll realize editing will be minimal. (Can you tell I was a terrible over-editor at one point?)
- Consistency: There should be something that ties all of your photos together. This is something that is always a work in progress for me. For my mugs, I have my hand holding them on the yellow background. Super simple and clean.
Branding // It is so important to have a clear message across your entire shop. From your header to your policies, be clear and consistent. By doing this, you will provide better customer service to your customers and have less convos to keep up with as they won’t have as many questions–everything will be answered by clicking around your shop.
SEO // Search engine optimization. Oh, how I loathe thee. This is one of those “necessary evils” of doing business on the internet–not just Etsy! I recommend this post and this podcast as a general overview of how it all breaks down along with some great tips on how to tackle this SEO monster.
Customer Service // Keeping a positive attitude in interaction with customers is always the right answer, even when it’s very, very hard to do so. Along with this, and something I struggle with, is to not take any feedback to heart–whether it’s good or bad. Just keep doing the work, stay humble and you’re bound to do well.
Questions? Leave them in the comments!